Everyday we are confronted with a myriad of financial decisions...
"Should I stop for coffee?"
"Should I eat the lunch I made at home or hit the nearest burger joint?" Guess how I usually answer that question, :)
"Does the dog really need a new outfit?" Rational Answer: No!
"Should I shop around for gas or just go to the nearest place when I run out of gas?"
"Should I agree to loan (insert name of friend/relative) money?"
In case you're wondering these are actual decisions I have been confronted with recently.
In this era of consumerism and where people are always looking for the next best gadget- Ipad 2/Iphone 101 anybody? - to keep up their image, it is very difficult to make decisions about how to spend money that can be truly unique and independent as we are constantly being subjected to targeted marketing that was designed specifically for us based on age, race etc.
And then there's the stuff we search for late at night....
Exhibit A- I have been obsessing over You Tube make up tutorial and beauty videos. They are inmensely addicting to someone like me. I have loved Make-Up ever since I was old enough to dig through my mother and older sister's make up. Now that I have emerged from the valley of the shadow of Depression I have re-discovered my love for face painting.
These videos are the budget shoppers guilty pleasures. It's great to learn about beauty products and they prevent you from having to buy products that are overpriced, inadequate or who do not keep their marketing promises.
Yes of course, these videos help me save money!!
I think they could if I didn't have a compulsive need to buy things.
See below here is my newest nail polish purchased on a late night binge at my local drugstore. After all glitter polish will continue to be a top trend in 2012.
If we could graph the incidence of cosmetic product purchases after I watch these videos we would see a direct cause and effect relationship. I wont tell you what I have purchased in the past few weeks for fear of judgment (but I did post a picture of everything above) and also because I havent completely abandoned the idea of starting my own You Tube channel to share my "hauls" in the hope that I will soon become the next You Tube sensation.
I am fascinated by this phenomenon as these You Tube beauty experts are gaining momentum and cosmetic companies are definitely taking notice. In this video, one of the gals I enjoy shows off the drawer of the stuff that gets sent to her by cosmetic companies. I would lie if I said I wasnt jealous
I wouldnt publicly admit to following her but there's this young gal who has over 100 million hits and has recently hired a PR firm to represent her and is clearly trying to capitalize on her You Tube fame by coining herself the "Fashion Icon of the Social Media Generation." Her readers sometimes argue about her credentials as a fashionist/beauty guru in their comments section but she's clearly making a living this way.
But there's more to this a few years ago it would have seemed outlandish but these young gals are actually good career role models because they are doing what they love and turning it into a profession and incorporating into their lives. They are also following Penelope Trunk's advice and branding themselves as experts. in their fields by using social media and creating a following.
This is something that all of us could learn from to advance our careers and the importance of investing time to pursue what we love. Investing in ourselves is key to getting ahead whether that means buying cosmetics and uploading videos, seeing a career coach, or my favorite investing in a killer wardrobe that will help make you more confident at work.
Where does that leave me and my potential You Tube Channel idea. I have a lot on my plate and I look fat on camera but I will definitely keep considering the Yout Tube venture. Mostly because then my cosmetic obsession can be considered an investment in my future! Doing something you love is never a waste of time because it contributes to your personal happiness an that is of course the best investment money and You Tube can buy. For the time being please keep reading this blog. I promise to share the goodies as soon as they start coming in....